Aimee / Published on January 24, 2013
1. Know your customers: Find out who your target market is, and research in-depth about them. Understanding their needs and online behaviours is the key to making sales.
2. Deliver excellent customer service: Providing excellent customer service instils loyalty so your customers are more likely to return to you in the future. Build up a good reputation online as a seller will also help attract new customers.
3. Social media is your best friend: What better way to establish your reputation than by taking advantage of social media? Everyone uses social networking sites like Facebook and Twitter, so spread your products across all the popular social networks with ‘like’, ‘share’ and ‘tweet’ buttons.
4. Offer a variety of payment options: Not everyone has a credit card, so make sure you don’t limit your customer base early on.
5. Price competitively: There are loads of price comparison websites out there, so make sure you know what your competitors are offering before deciding on price.
