Adam / Published on September 5, 2014
As a business owner, you’ll constantly be looking for ways to improve your business and increase your bottom line, which is why it’s so important for you to keep up with the latest trends and technology.
There is a wealth of information online which you can learn from and looking at statistics is one area you should add to your marketing plan.
eConsultancy are a powerhouse for learning about eCommerce and marketing, where you can pay to gain access to a huge library of statistics.
‘The Global Internet Statistics Compendium is a comprehensive collection of the most recent worldwide statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media.
It is part of Econsultancy's Internet Statistics Compendium package and is updated monthly.’ (Source: Econsultancy).
However, some of you may not have the budget to pay for reports like this, so we’ve gathered together the latest most interesting stats about eCommerce which you can use to help refine your strategy.
1. Seventy-one percent of social media users are more likely to purchase from brands they follow online. (http://www.cmo.com/)
2. Mobile commerce sales reached $4.7 billion in in the second quarter of 2013, up 24 percent percent year-over-year. (http://www.cmo.com/)
3. Tablet shoppers spend 54 percent more per online order than those on smartphones. (http://www.cmo.com/)
4. Online comparison shopping sites attract 72 million monthly visitors. (http://www.cmo.com/)
5. Fifty-two percent of U.S. consumers buy directly from brands online. (http://www.cmo.com/)
6. Mobile commerce transactions will reach $3.2 trillion in 2017, up from $1.5 trillion in 2013. (http://www.cmo.com/)
7. Forty-six percent of U.S. specialty retailers use PayPal for online transactions. (http://www.cmo.com/)
8. Retail payments on mobile devices will reach $707B by 2018, up from $182B in 2013. (http://www.juniperresearch.com/)
9. Facebook drives 60% of all social shopping traffic. (http://www.richrelevance.com)
10. 61% of global internet shoppers are loyal to the online retailers they use. (http://www.nielsen.com)
